A 5 Step Framework for Website Development

If you find yourself at a loss when it comes to NEW projects, I’ve got you. 

Today, we're unpacking our streamlined 5-step framework for website development that not only simplifies the process for our clients but also ensures that every project is delivered with precision and clarity. This approach is designed to be transparent, allowing clients to understand each phase and its importance to the overall success of their project.

You can literally copy and paste the items below and share the process directly with your new client as it’s formatted to share. . 

They’ll love it. 

Week 1: Onboarding & Discovery

Onboarding Journey

Our process kicks off with a structured onboarding experience. Upon joining us, you receive a welcome email and are integrated into our Client Operating System (ClientOS). This platform serves as your hub for all project-related information, streamlining communication and ensuring that you are engaged and informed every step of the way. 

Note: It’s just a landing page on Clickup that incorporates their project details. 

Discovery Call

The discovery phase is critical. We conduct an in-depth call to explore your brand’s vision, goals, and requirements. This conversation is supported by a pre-call brand discovery document, ensuring that we cover all bases and start the project with a clear understanding of your needs.

Sitemap Design

Immediately following discovery, we outline your website’s architecture with a Sitemap, providing a clear blueprint of the website's structure. This step is essential for visualizing the end product early in the process, allowing for adjustments based on your feedback.

Week 2-3: Content Crafting and Brand Design

Logo Design

A distinctive logo is pivotal. Our design team creates options that reflect your brand’s identity, with multiple revisions to perfect your chosen concept. This process not only results in a logo that resonates with your audience but also sets the tone for the brand’s visual journey.

Copywriting

Simultaneous with logo design, our copywriters develop content that embodies your brand’s voice. This crafted content lays the foundational tone for your website, ensuring consistency across all pages.

Brand Guideline Design

From here, we compile comprehensive brand guidelines. This document ensures consistency across all future brand materials, crucial for maintaining a cohesive identity in all communications.

Week 4-6: High Fidelity Design Phase

High Fidelity Design for Desktop and Mobile

We then bring your brand to life visually, starting with high-fidelity designs for both desktop and mobile. This ensures your site is optimized for all user experiences, maintaining brand integrity and ensuring a seamless transition between devices.

No low-fidelity or mid-fidelity designs here.

We go from sitemap STRAIGHT to HIFI. 

Feedback Integration

Engaging with you throughout the design phase is key. We incorporate your feedback to refine the designs, ensuring the final product truly reflects your vision and meets your business needs.

Week 7-10: Web Development Phase, QA & Testing

Quality Assurance & Testing

Our QA team meticulously tests the website across various devices and browsers. This rigorous testing ensures that when your site goes live, it operates flawlessly, providing a seamless user experience that’s crucial for retaining visitors.

Review & Approval

Once testing is complete, we review the site together. This phase allows you to provide input and request final adjustments, ensuring every detail meets your expectations before going live.

Webflow Development

Our developers then work their magic, translating design into a fully functional website. This phase bridges creative vision with technical reality, emphasizing the importance of skilled development in achieving a robust online presence.

Week 11-12: Launch Preparation and Deployment

SEO Optimization

Pre-launch, we focus on SEO, optimizing your site to ensure it ranks well on search engines. This step is crucial for online visibility and helps attract more organic traffic to your site.

Deployment

Finally, we launch your website, a culmination of careful planning and dedicated execution. Our team oversees this process to ensure a smooth transition, celebrating the launch of a website poised for success.

Post-Deployment Support

Post-launch, we continue to support you, providing the tools and knowledge needed to maintain and update your website effectively. This support ensures that you feel confident managing your new site, securing its relevance and effectiveness long term.

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By following this simplified structure, our clients can easily understand and engage with each phase of development. This transparency not only builds trust but also ensures that clients feel part of the process, leading to better outcomes and greater satisfaction.

I hope this helps on your journey, fam.