About John D. Saunders | Founder of 5Four and Black Illustrations

Hi, I'm John D. Saunders.
I build digital products for business owners on the AI‑powered web.

Over the past decade, I've built a seven‑figure business and helped over 200+ brands create impactful websites.

But I wasn't always getting to the bag.

In 2015, I faced a significant turning point.

I was working A TON of hours at an agency as Digital Marketing Director and actually fell asleep at the wheel from exhaustion (luckily, I came out unscathed).

I knew I needed a change. So, I took a part‑time job helping an exotic car rental shop build its website presence and began to build my agency on my downtime.

After some difficult years building the business, sacrificing my personal well‑being, I focused on building a remote team, creating efficient processes, and delivering exceptional results.

Today, I run 5Four, a branding, web design and development agency, where we leverage years of expertise and AI to create beautiful, functional digital products that convert to $.

When I'm not leading my team, I'm writing for business owners with educational content on YouTube and my insights here.

I also founded Black Illustrations, a platform providing diverse illustrations for digital projects that's garnered more than 100,000 downloads, and I'm developing a video game called Pigeon's Mission with my 8‑year‑old son.

I live in Miami, Florida with my awesome wife, Dee, and our two kiddos. When I'm not working, you can usually find me head‑first in an epic sci‑fi novel, writing, spending time with family, staying active outdoors, watching movies or anime, or building LEGO.

(Need my headshot? Grab it here.)

FAQs

Who do you work with?+

Business owners and founders in any industry who want systems, not more meetings. Not limited to agencies or studios.

What kind of products do you make?+

SOPs, templates and workflows pulled from how I actually run my businesses, packaged so an owner can put them to work the same day.

Do you still take on agency projects?+

Yes, through 5Four, my branding and web design agency. Reach out on the Let's chat page and we will point you the right way.

What is your take on AI?+

It is a tool for owners who already have a process. The system and the rules come first; AI executes inside them.

Where can I grab your headshot or bio?+

The official headshot is linked above in my story. For a short bio or speaking inquiry, email hello@johndsaunders.co.