How to Use Video Content to Market Your Design Agency

Let’s face it: video isn’t just a trend—it’s the future of marketing. For design agencies like ours, where visuals and storytelling are king, video is the perfect medium to showcase what makes you stand out. From sharing behind-the-scenes processes to walking clients through your portfolio, video content can captivate your audience and build trust in ways static content just can’t.

Here’s how you can start using video to market your design agency effectively.

1. Showcase Your Process

Clients love to see how the magic happens. Use video to demystify your design process, whether it’s brainstorming branding ideas, sketching wireframes, or fine-tuning a Webflow site.

For example, record a time-lapse of your design workflow or create a quick explainer video that walks clients through a project lifecycle. These videos can demonstrate your expertise while building confidence in your ability to deliver results.

When we started sharing process videos at 5Four Digital, engagement skyrocketed. Clients appreciated seeing the effort and strategy behind our work, and it opened the door to more meaningful conversations.

2. Create Client-Focused Tutorials

Your future clients are searching for solutions online. Meet them where they are by creating tutorial videos that solve their problems while showcasing your expertise.

For example, “How to Optimize Your Shopify Store for Sales” or “3 Quick Design Fixes to Improve Website Conversions” are great starting points. Keep the content educational and actionable, and subtly weave in how your services can elevate their efforts.

One of my most successful videos was a tutorial on optimizing Webflow designs for mobile. Not only did it generate inquiries, but it also positioned us as leaders in conversion-focused design.

3. Use Social Media to Your Advantage

Short-form videos thrive on platforms like Instagram Reels, TikTok, and YouTube Shorts. These are perfect for quick tips, case studies, or mini “before-and-after” showcases of your work.

For longer-form content, YouTube is still king. Consider starting a channel where you dive deeper into topics like branding strategies or web design best practices. Optimize your videos with strong titles and thumbnails to maximize visibility.

A quick tip: Repurpose your content. That tutorial you created for YouTube? Slice it into smaller clips for Instagram and TikTok, and turn the transcript into a blog post.

4. Highlight Client Success Stories

Nothing builds trust faster than social proof. Use video to tell the story of your clients’ transformations.

For example, create a short case study featuring a client’s problem, your approach, and the results. Include interviews with the client to add authenticity. Seeing real people share their success builds credibility and attracts similar clients.

One of our best-performing videos was a case study on a fitness brand. The client’s testimonial, paired with before-and-after visuals of their website, led to a significant increase in leads for our agency.

5. Keep It Authentic and Engaging

You don’t need a Hollywood production team to make an impact. In fact, authenticity often resonates more than over-polished content. Use simple tools like Loom or your smartphone to record genuine, high-value content.

Speak directly to your audience, share your knowledge openly, and let your personality shine. People want to work with brands they trust—and video is a powerful way to build that connection.

The Bottom Line

Video is no longer optional—it’s essential for standing out in today’s competitive market. By sharing your process, educating your audience, and highlighting your successes, you can position your agency as a trusted authority and attract your ideal clients.

If you’re new to video, start small. Pick one idea—like a behind-the-scenes look at your latest project—and hit record. The more you experiment, the more you’ll find your voice and connect with your audience.

Here’s to turning viewers into clients!

P.S. Want more tips on growing your agency? Grab a copy of my book, Borderless, where I share strategies for scaling your business with global talent and smarter systems.