Drop the whole kit into Claude and it walks you through everything, starting with a conversation. Every logo, color, word and page comes out looking like one brand. No design skills needed.
Ask it for the same thing twice and you get two different brands. The Kit hands it your rules once, in a form it can follow, so it stops guessing and starts building.
Set the rules once. Stay on-brand every time.
Eight files, numbered in the order you use them. Or skip the reading: upload the whole kit and Claude starts the conversation for you.
The same questions I ask every client on day one. Your offer, your vision, your tone, the brands you love, the people you want to reach. Fill it in once and everything else builds from it.
Hand Claude your finished questionnaire, or a recording of you talking it through, and it turns your answers into a clean brand brief. No rewriting, no summarizing on your end.
Before you fall in love with a name, this checks it against real trademarks, looks at who else is in your category, and finds the gap you can own. It also drafts your FAQ.
The list of things your AI is never allowed to do: colors it can't use, words it can't write, imagery it can't reach for. Paste it into any prompt and the drift stops.
A single page you paste into Claude along with your brief, rules and logo. It comes back with your complete brand guidelines deck, built and ready to review.
A fill-in-the-blank prompt for Midjourney. Change the one word in brackets, keep everything else, and every image you generate looks like it belongs to the same brand.
The full 38-page guidelines document as a template: story, logo, misuse, color, voice, photography, AI image rules, icons and social. Yours to fill in and hand to anyone who touches your brand.
Turns your guidelines into working files: colors, fonts, buttons, navigation, footer. This is the foundation a website gets built on, and exactly what Prompt to Production picks up next.
The Iru is a restaurant I invented to test the process end to end. Every logo, illustration, photo and guideline page below came out of these eight files, and I filmed every step.
Horizontal and stacked lockups for editorial, oxblood and evening use, plus the standalone arch mark in black, brass and bone. Every version came from one prompt and one set of rules.
Risograph-style illustrations built from the Image Prompt Template. Swap the subject, keep the rules, and every new piece slots into the set like it was always there.
Warm, low, candlelit. Dishes, cocktails, the dining room and a dusk exterior, all produced under the same photography rules from the guidelines deck.
Story, mark, logo rules, misuse, color and voice. The document every asset above answers to, built by the Guidelines Prompt in one pass.
Business owners, founders and designers who already use AI to make things and are tired of every output looking slightly different. If you want one brand, everywhere, this is for you.
Yes, and it's the fastest way to start. Drop the zip into a fresh Claude chat and it reads the guide, opens the questionnaire and starts asking you questions. No setup, no reading order to remember.
Zip handling depends on your Claude plan and settings. If it doesn't open, upload the Start Here file and the Brand Questionnaire together and go from there. Same experience, two files instead of one.
The method is, free, in four parts. The Kit gives you the finished files so you can skip the note-taking and start with your own brand today.
No. The files carry the design thinking. You bring your business and answer the questions honestly.
No. Nothing to install and nothing new to learn. If you can upload a file to Claude, you can use the Kit.
Claude for the writing and building, Midjourney for images. The questionnaire, rules and guidelines work with any capable AI model.
Yes. The files are industry-neutral. The same structure has been used for restaurants, financial services, aviation and healthcare.
Yes. If it isn't useful, email me within 14 days and I'll refund it. No questions asked.