Insights | Building a Restaurant Brand With AI, Free Series

Recent Insights.

Videos and write‑ups on systems, AI workflows and running a business that doesn't need you in the middle of it. Every piece comes with a full transcript.

Building a Restaurant Brand With AI

The Iru, a fictional Caribbean and Yoruba fine-dining concept in Miami, taken from voice note to live website. Everything but the restaurant is real.

Start with Part I

Part I: Building a Restaurant Brand With AI

The six-phase process behind The Iru, from discovery to a finished design system.

AI workflows Aug 6, 2026

Part II: Writing the Law for an AI Brand

How we turned The Iru's identity into a 38-page governing document.

AI workflows Aug 10, 2026

Part III: Designing the Website in Claude

Four uploads, twenty corrections and a 45-minute animation pass to a luxury one-pager.

AI workflows Aug 12, 2026

Part IV: Launching the Site in an Afternoon

GitHub, Vercel and Claude Code: four prompts from design tool to live URL.

AI workflows Aug 18, 2026